10 Free or economic and market forms of business writing
Ineffective? Do not worry. You can market your freelance writing services with little or no money. These 10 strategies cost nothing, or close to it. They'll save money ... and put money in your bank account too!
1. Search the business section of your local newspaper for names of people who have been promoted, hired or rewarded by their companies. Write a letter of congratulations to short (referring to the concrete realization of doing something personal), and two or more lock your business cards (one for the person to keep, the other for him or her to give to others). By the way, your business cards include the complete information about what you do, right? If not, redesign today! Only one title, as "freelance writer," is too vague. List what you can do (newsletters, brochures, advertisements, etc.) and add an advertisement highlighting the main benefit offered.
2. Scan newspapers and magazines for articles that are of interest to one or more of its current customers or "hot prospects" (people who you mentioned but has not worked yet). Clip articles and send them to the prospect of an attachment, the handwritten note saying something like, "Hello, Alicia. Thought you might be interested in this. Please introduce me to their future needs work! Regards, Henry. "This strategy gives you a reason to encourage customers and leaflets about you. It's a way to keep your name in their minds. The use of mail and a handwritten note of this tactic adds a personal touch. This is much more efficient (and less annoying) than sending data by e-mail interesting.
3. Create a partnership with graphic designers. Sometimes writers need design work chart or have the opportunity to refer clients to the artists. And artists often need a good copy that your customers can not or will not stock up. Local Contact graphic designers and ask about their business before talking about his. Let them know that you can have an occasional client who could use their services. After the conversation starts, you can talk about their services. Follow up by sending a personal letter and several of his business cards. (One for the designer to maintain, and the other by the designer to give customers who may need some day.)
4. Join an organization such as the Chamber of Commerce or the local advertising club. Face to face networking is one of the best ways to spread the word about your business. Place your cards in your pocket and always I take two or three each (one to keep and one or two to share).
5. After joining an organization, volunteer and be active. Get noticed taking a visible role in the committees or events.
6. Call 5 to 10 people that you know - friends, relatives, coworkers, people at church, etc. - And talk to them about what they are doing as a freelance copywriter. Let them know you are available to work if they know of anyone who can use their services. Sometimes we think that our "inner circle" knows what we do and thus we can relate to others. More often, however, these people have a very limited idea of our capabilities. Changing your misperceptions today!
7. Start your own newsletter or e-zine. Make sure that at least 75 per cent of the copy is information people can use - not marketing propaganda about you. For example, writing articles on the theme "Better Business Writing, "" The 10 mistakes to avoid when writing a Business Letter "or" Copy that sells advertising. "Show your expertise in most magazine, then highlight the benefits of their services in writing. Remember to add a call to action (what you want the reader to do now, as calling for a free consultation).
8. Contact a bookstore and offer to teach a free seminar on writing. Use a recently published book as a resource, and have plenty of copies on hand for participants who are interested in buying the book. You will benefit from free advertising, and the store will benefit from the promotion Free book.
9. Call to four advertising agencies and ask to speak to the creative director or copy. Be prepared with an input field 30 seconds on their services and how they can benefit the advertising agency. Ask for a meeting to discuss both the needs of the agency or the permission to send a package with some of their writing samples.
10. Try to get in the newspaper or on radio or local television. Many media outlets are actively seeking people who have something interesting to say. Develop a theme idea that will showcase his talent as a writer while making a good story or segment. Contact local reporters, presenters radio and television producers with his idea.
About the Author
Kathy Poole has been a Prosperous Writer since she launched her highly profitable freelance copywriting business in 1985. She is also a Writer's Coach who empowers other writers to prosper in this opportunity-rich field. Kathy gives writers the confidence, knowledge and action plans they need to start, run and grow their own lucrative copywriting businesses – much sooner and more easily than they could by themselves. For information, resources, more articles and a complimentary Special Report, visit http://www.prosperouswriter.com. Send e-mails to kathy@prosperouswriter.com.
Book TV: Gore Vidal on writing
|
|
Modern Mission Desk in Chocolate Wedge Finish Altra Furniture 9195196 $60.90 Add a modern touch to your home office with this sleek desk. The sliding keyboard/mouse tray creates more desk top space for your computer, papers, and books.... |
|
|
Overlap Tray $159.00 Set up your home office anywhere in the house with this convenient portable desk tray. The sleek, stylish design is made of molded plywood with a birch veneer, and features plenty of room for your laptop, plus a nook for files or the newspaper and a cork inset for drinks and supplies. Reversible for right- or left-handed use, it also makes a great tray for serving breakfast in bed. Created by awar... |
|
|
Apollo Caddy - Black $110.00 This attractive,contemporary, and simple design is quite functional as can serve as laptop workstation,tv tray, or even writing desk. Made of durable silver textured powder coated metal frame and matte black wood composite, this rolling desk is on sturdy castors with wheels so can move from room to room. The shelf has an adjustable height of between 24-29". It also has an embedded tray holder on b... |
